Why is TV News so bad?
How it is possible that we spend so much time, effort and money and continually produce such a mediocre product?
When television was first invented in 1939, it did not come with an instruction manual.
God did not descend upon 30 Rock and tell David Sarnoff, ‘thou shalt have cameramen. Thou shalt have producers. Thou shalt have anchors.’
We made all this stuff up. (more…)
Categories: Lessons From History · Rosenblum · Television
The website tvjobs.com just ran a piece by Randy Tatano, in which he talks about the one time he picked up a camera in a newsroom and ended up shooting his feet. His advice to an aspiring young journalist is to get a good cameraman and work on your on air skills.
This is great advice were this 1977, but it isn’t. (more…)
Categories: Lessons From History · Online Video · Rosenblum · Technology
Here’s a link (if you’ve got time) to a video of the keynote speech I gave in Boston last week at the public broadcasting conference. (Video courtesy PBS).
http://www.integratedmedia.org/nav.cfm?cat=14&subcat=123&subsub=0
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