We have just spent the past two days meeting with VJs from all across Sweden. But first, some background.
In 1999, I got a phone call from a Swedish journalist named Leif Hedman. He was a TV reporter for SVT, the Swedish state broadcaster, and he asked me if I would be interested in doing a weekend seminar in Stockholm to introduce Swedish journalists to the VJ concept. Hedman had been doing it on his own for years.
lisa lambden meets with Swedish VJs, March 15, 2007
I never miss an opportunity to fly to Stockholm all expenses paid for a weekend, so I said, ’sure’. (more…)