Television is the world’s most plastic medium.
It is about manipulating pictures, sound, writing, graphics, storytelling, music…
When we marry that power to news, it could be unbelievable.
It has such enormous potential to move us on so many levels that each time we look at it, it should just capture us.
Instead, what do we do? Stand ups? People eating bugs. Guess Who’s Coming to Decorate. What a tragic waste. (more…)
Categories: Lessons From History · Rosenblum · TV News · Technology · Television · media
Check out The Bakersfield Californian’s multimedia web page.(Courtesy, Steve Safran, Lostremote.com)
http://www.bakersfield.com/231/index.html
Here is a newspaper that clearly ‘gets it’. You might try comparing this to the web page for y0ur local tv news station. Most of them are a jumbled mess.
As both newspapers and local TV news migrate to the web they are going to become head to head competitors. Local news, same stories, same advertisers, and now same medium. Who will dominate? My guess is the papers…..
Local TV news stations will increasingly be looked at as the “Kodak” of their industry. They believed they were in the business of anchors, on-air talent and ‘the show’. They were not. They were in the business of going out into the community, digitally gathering stories and distributing them to the public. That’s it.
Categories: Rosenblum
