KGTV is Number 1

numbers through the roof….

KGTV, the VJ (or DC) driven station in San Diego has moved way up in the ratings as of the critical May sweeps period. Some newscasts have shown increases of almost 30%.

There has been a great deal of discussion about the impact of the VJ model on any number of local TV newsrooms. I cannot say whether the VJ model was literally responsible for the massive increase in numbers, but it certainly does not in any way hurt our cause.

Kudos to ND Gary Brown, GM Derek Dalton, Group President Ed Quinn and all the fine people who work there.

A great job.

Here are the numbers:

1-Day VJ Turn

Does this answer your question?

The “VJ” question ultimately comes down to one of quality.

Recently at RTNDA, news directors raised this question. Gary Brown, ND from KTGV aired this piece. That was pretty much the end of the discussion.

This piece was shot, written, reported, edited, scripted and produced by Kyle Majors, Digital Correspondent (as they call VJs in San Diego) for KGTV. He was a former cameraman who made the leap to reporter. This was done on a one-day turn.

VJ Stations Here to Stay

It’s over! We win! …..and photo by PF Bentley

When I started the whole VJ thing some 18 years ago, most people thought I was out of my mind.

Technology has caught up with the concept.

And now, so has the industry.

Yesterday, in a panel at the RTNDA before some 200 delegates, the VJ concept finally won approval.