Sechrist + Rosenblum = Professional VJ Training

Now available to anyone…….

Mike Sechrist, GM forWKRN is leaving his job.

He was and remains one of the greatest champions of the VJ model.

And at WKRN he made it work, and showed massive profits from his website.

He understands how it works in the real world.

1-Day VJ Turn

Does this answer your question?

The “VJ” question ultimately comes down to one of quality.

Recently at RTNDA, news directors raised this question. Gary Brown, ND from KTGV aired this piece. That was pretty much the end of the discussion.

This piece was shot, written, reported, edited, scripted and produced by Kyle Majors, Digital Correspondent (as they call VJs in San Diego) for KGTV. He was a former cameraman who made the leap to reporter. This was done on a one-day turn.

Out of Focus

Can you have them shake hands instead?

Since its inception, making television has been like reading tea leaves. You knew there was an audience out there, but you didn’t really know what they wanted. So you guessed, or dealt with the psuedo science of ‘ratings’.

As a result, making television programs can be a long, arduous, and ultimately frustrating process.

VJ Stations Here to Stay

It’s over! We win! …..and photo by PF Bentley

When I started the whole VJ thing some 18 years ago, most people thought I was out of my mind.

Technology has caught up with the concept.

And now, so has the industry.

Yesterday, in a panel at the RTNDA before some 200 delegates, the VJ concept finally won approval.

RTNDA Opening Session

Jeff Jarvis (thumb in foreground) takes the job….

Just finished the opening session at RTNDA here in Vegas.

I gotta say this for RTNDA – they are grappling with digital, online and VJ issues up front. The entire opening session (attended by perhaps 500 people, hard to tell), was entirely devoted to ‘the revolution’.