Bakersfield Update

Check out The Bakersfield Californian’s multimedia web page.(Courtesy, Steve Safran,

Here is a newspaper that clearly ‘gets it’. You might try comparing this to the web page for y0ur local tv news station. Most of them are a jumbled mess.

As both newspapers and local TV news migrate to the web they are going to become head to head competitors. Local news, same stories, same advertisers, and now same medium. Who will dominate? My guess is the papers…..

Local TV news stations will increasingly be looked at as the “Kodak” of their industry. They believed they were in the business of anchors, on-air talent and ‘the show’. They were not. They were in the business of going out into the community, digitally gathering stories and distributing them to the public. That’s it.


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