It’s over! We win! …..and photo by PF Bentley
When I started the whole VJ thing some 18 years ago, most people thought I was out of my mind.
Technology has caught up with the concept.
And now, so has the industry.
Yesterday, in a panel at the RTNDA before some 200 delegates, the VJ concept finally won approval.
I have been doing this for a long, long time, and I cannot tell you what a sea-change I saw yesterday.
After the usual discussion, someone in the audience raised the issue of ‘quality’. “Isn’t it true that this is only to save money and that quality suffers when you do away with 2 man crews?” Chip Mahoney, the moderator, and himself a News Director from Dallas asked Gary Brown to show some of the VJ work. Brown did.
He ran a story. It was a story about a local spelling bee.
It was great, by Kyle Majors. Take a look. It was as good or better than anything most local crews produce. It was funny. Everyone in the room was laughing… except the guy who had asked the initial question.
End of discussion.
The VJ concept had won universal approval.
From then on the questions were, ‘how do we start’?
Yesterday I saw a major turning point in the VJ movement.
And so did Broadcasting and Cable.