I didn’t say it, George Lucas did:
Moving Beyond Moving Pictures:
By George Lucas ’66
When Johannes Gutenberg set out to build a printing press in the mid-15th century,the last thing on his mind was starting a revolution.But by taking advantage of the technologies that surrounded him – oil-based inks, bulk paper making, the screw-type press – and putting them together with his own innovations for movable print, he did kindle an evolution in printed communications. That evolution, in turn, served as the catalyst for many revolutions, both literally and figuratively, which shaped the course of human history. Like Gutenberg, we, too, have arrived at a historic juncture. All the elements are present to push the evolution of communications farther and to shape the technological, economic, cultural and educational landscape for this century and the millennium to come.The question is, are we up to the challenge? At the core of this movement are the techniques of the cinematic arts – movies, television, interactive media and formats yet to be invented – that will change the fundamentals of how we communicate on both a personal and a global basis. While the so-called “digital revolution” is nothing new to anyone who has kept even remotely abreast with developments over the past two decades, what is new, and profoundly so, are the ways in which people of all ages and backgrounds are using these media.Video and audio software now come as standard issue on most computers – turning them from word processors into mini editing and mixing stations. The resulting output turns up in places like YouTube, which has grown to serve some 100 million videos a day under the tagline “Broadcast Yourself.”
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