…just the tip of the iceberg….
Now we’ve completed our initial pilot 3 Travel Channel Academy seminars. We have passed some 65 people through the sessions. More are to come. Many more. Starting in September, we are going to run 2-3 sessions a month in NY, DC and LA, along with a few one-offs in a few other locations.
But even this, I think, is just the tip of a massive iceberg.
The iceberg has many names – “Citizen Journalists”, “User Generated Content”, “Democratization of Television”.
Whatever you call it, that iceberg is headed straight for the Titanic that is conventional broadcasting – and good things too.
One can readily see the appeal of a Travel Channel with 1,000 “contributors” around the world who have been given basic training and an introduction into what The Travel Channel is looking for. It greatly expands the reach and scope of Travel Channel… so much so, that I would venture to guess that once this takes hold, people will look with some measure of astonishment that the paucity of sources other channels used to have.
This is particularly true in a world of online video. Because as we move now from a ‘broadcasting’ or ‘cablecasting’ environment to online video, the demand for lots of content expands exponentially, to almost incomprehensible numbers. All in video, all the time.
Who is going to provide it?
For the Travel Channel, they’re going to have an army at the ready – an army that, by the way, has also been made to feel part of the travel channel ‘community’. It is a very different model for cablecasting….
And what you can do for Travel Channel, you can also do for Animal Planet… or ESPN.. or HGTV, or a dozen other channels.. or a hundred or more.
So what is a TJ?
A TJ is someone who has elected to move to the next step in the expanding world of online video – a participant – a contributor as well as a viewer.
We think this is a pretty good place to be.