Only $252,000 a week…… tips not included….
Last night we took a walk along the pier in Sag Harbor after dinner.
There are many big yachts here, but this one stood out.
It is called “Bad Girl” and it is owned by Puff Daddy or P. Diddy or whatever he is calling himself these days.
It is 186 feet of yacht, and that is a lot!
It made me think of a book that came out in 1955 called “Where Are The Customer’s Yachts”, which was a critique of the stock market and brokerage houses by the alliteratively names Fred Schwed.
Even now, more than 50 years later it is still a pretty good read.
I thought of this when I began to reflect on the ‘chart’ that I put up the other day. The new market. Where are the ‘customers yachts’, in other words, where can the newly aspirant VJ make a living… or more?
A look at Time/Warner’s ‘products’ listings opens the door to a whole new world of ‘television’ products.
Those contemplating the VJ world may have dreams of running off to Baghdad and shooting awe inspiring ‘behind the scenes’ video of AlQaeda planning their latest attack. Well… this might be possible, but not a realistic way to earn an income on a regular basis.
Where are the customer’s yachts for VJs?
In other words, where are the new video opportunities – as opposed to the niche that current cameramen and local news already occupy?
The Time/Warner site is a good example.
Peruse the world of the “on demand channels”.
Take a look at Channel 1422, for example. Endless videos of homes for sale, home repair, exterminator information.. on and on and on.. And this is just the beginning.
Here is Time/Warner’s promotional sales video..
It represents an open door for, quite literally, hundreds of thousands of hours of video. The world is going to go to video. And this is not Nightline. This is homes for sale, nutritional information, health information, educational… It is endless. And this is just Time/Warner Austin! There are other cable companies, other channels, other home builders, other garden centers… All.. all of it, is going to be in video.
Who is going to make it?
Who is going to produce this stuff?
I can tell you who it will not be.
It will not be Time/Warner doing this in-house.
And it will not be traditional production companies. They are far too expensive for this.
But it will be the VJ just starting off.
Here… to begin with, is where the business is.
And just behind it, the customer’s yachts…or at least a small sailboat to start with.