The combination of small video cameras, laptop edits and online video means more than just changing existing industries such as newspapers and TV stations to more efficient ways of making the product.
It also opens the door for whole new businesses that never existed before.
Conceived more than a year ago by our partner in Brussels, Ernest Bujok, Morningaftertv is striking in its simplicity and elegance.
How many times is there a major party or corporate event?
Bulgari, the jeweler for example, kicks off their new Fifth Avenue store with a million dollar party at The Metropolitan Museum of Art.
The American Dental Association has its annual convention in Las Vegas where more than 10,000 dentists attend.
These are massive, once a year, or sometimes once-in-a-lifetime gatherings. Many people come, but many others cannot.
We ‘capture the moment‘ for the clients. We dispatch a handful of our best videojournalists to the event, equipped with their small digital cameras and laptops. Then they fan out and film the event like a news crew, cut a series of 30-second to 2-minute video clips on the event – major speakers, who was attending, awards, new products, tables.
We cut the videos overnight on laptops and, the next morning, post them on our website.
They are then available as ‘viral video’ that can be emailed to those who attended, those who didn’t and those who might just be interested.
Easy, fast and elegant.
The business has proven so successful in Brussels that we are now opening a second branch in London, under the direction of our partner Andrew Slavin.
We already have some major clients lined up, and we’re heading to London for our first event at The British Museum in two weeks.
If it works in London, (and we’re pretty sure it will), we’ll be looking for partner in the US as well.