Saturday morning, Silver Spring Maryland and Eliza Booth, Head of Marketing is talking to the Travel Academy Class about how marketing and programming weaves together.
There aren’t too many people in the Discovery Communications building at 9AM on a Saturday.
Our students are here, and so is Eliza.
She is here because the network is dedicated to educating the new TJs not only in how to shoot and cut, but also in what the network needs to make their shows a success.
Yesterday, Matt Gould explained what development is looking for. Today Eliza explained how the channel promotes and markets their shows.
As soon as the class ends, grads will begin uploading their videos to the network website. But they won’t be working in a vacuum. They’ll know exactly what the network is looking for… and buying.
The whole concept behind the Academy is a kind of focused Youtube. It’s Youtube tied to a goal – producing content that the network wants to buy. And they do want to buy it. The commitment to making this work is very very deep.
No one has harnessed the raw power of User Generated Content in such a focused way before.
But we are doing it now.