And that’s the way it is….
CBS News apparently is about to outsource part of its newsgathering operation to CNN, or so says The New York Times.
This is hardly surprising. For far too long network news operations have been fat.
CBS News had a lot of time to restructure; to take advantage of what the new technologies offered. Beet-tv reported today that Reuters News is covering Iraq with 35 videojournalists. CBS News, apparently has opted for no coverage of Iraq.
The fate of CBS News is hardly surprising. Following in the ignoble footsteps of other American corporations like Kodak, who preferred to go down clinging to the past rather than embrace new and scary technologies. Their loss, and ours.
Perhaps the last gasp of a defunct and completely out of touch management was Katie Couric’s pornographic $15 million a year salary – to work 22 minutes a night reading what someone else had written. The sheer stupidity of this, the sheer short-sightedness of it now becomes obvious to everyone. For Couric’s reported $15 million, CBS could have (could have) hired and fielded an astonishing 150 Videojournalists worldwide, paying them a quite honorable $100,000 a year to report for CBS News. CBS News could have (could have) placed itself on the cutting edge of the digital news revolution.
Instead they opted to become the dinosaur poster child of the end of old media.
Goodbye Tiffany Network.
You blew it.