All across the country, newspapers are racing to embrace video.
It makes sense. First newspapers go the web because it’s the best way for them to get their information into people’s homes.
Then, the web goes to video.
The job of a newspaper is not to print a paper. It’s to go out into the community, gather information and deliver it to people in a way that they can understand.
So when papers go to the web, and the web goes to video, it’s only natural that papers go to video. And when they go to video, it’s also only natural that they go to it as VJs. Not one paper across the country, of the hundreds that have taken on video as part of their daily drill, have hired crews. Not one.
This speaks volumes about the VJ approach.
No one in their right mind would engage the archaic, expensive and editorially destructive process of crew-driven video newsgathering. The realities of the technology and the marketplace are speaking very very loudly now.
Conventional cameramen who got into this business on the tail end of a dying career might be a tad upset by all this (just read my email!). They are wrong. They are in a fantastic position to take the lead in this revolution….if….
If they can get their heads out of their a***s and take an honest look at what is happening and embrace the future instead of fighting it. They already have most of the skill sets that newspapers and magazines are looking for. The ability to see and capture a story. They just have to be prepared to throw their reporters under a bus. Throw!
Then there is the issue of ‘quality’.
Here are a few pieces from the Star Ledger project – 4 weeks after training: