Just came back from an all-day review session at the Star Ledger in Newark.
For the past 2 months, we have been shepherding the 15th largest newspaper in the country into the world of online video, preparing for their Ledger Live debut August 1.
Lemme tell you, I have been doing this for a long time, (too long), and today I saw some outstanding video, for a newspaper… or even a local TV station.
I learned a lot today.
I learned that perhaps the future of video news is in papers, not TV stations.
I mean, for years, local TV news has started the day by reading the local paper and pretty much lifting (I won’t say stealing) the stories that the paper already did the hard work on. Well, now it seems, we’re simply going to remover the middle man.
I’ll have more from the Star Ledger, including two of the best videos I have seen in a long time. So good, in fact, that I am going to use them as ‘sizzle reels’ to pitch series to some networks I am seeing next week. Stand by – as soon as they post them, I will too.
Meanwhile, here’s a peek behind the scenes at the Star Ledger: