Technological revolutions have a tendency to wreck existing industries. Suddenly, none of the ‘old rules’ apply, and it can be extremely disorienting to those who are effected.
The reaction to this kind of massive technological shift can be a bit analogous to the Kubler-Ross stages of acceptance to death. After all, we are all watching the death of an industry – or in fact, many industries (just look at newspapers). And the first stage is denial.
And that is where we are now in many parts of the business. Denial.
You can see the denial all over the place. “this is not really happening’. One of the cameramen over on b-roll posted the following, in response to cable opening up to unconventional (ie, you) programming sources. The comparison is to when Hollywood first encountered cable.
Zillions of cheap movies were made just for cable distribution and after a short while the public had just about enough.
Now, here is someone who clearly has never watched Lifetime or HBO or Showtime or about a dozen other cable stations.
In fact, just this morning, Charlie Parsons, VP for Development at The Travel Channel is busy addressing our 40 Travel Channel Academy students on just how they can submit their concepts and pilots to The Travel Channel,
Charlie opens the door to the Kingdom…
Of course, the next phase in the Kubler-Ross stages is anger, which I think we’re already at in many places!
The next phase, of course, is bargaining. This too, we are just starting to see: “OK. We’ll have a few VJs, just to see how it works”
We all know where this ultimately leads.