Toy who da?
Yesterday, The Telegraph reported that the Ford Motor Company is declaring losses of $8.7 billion for the quarter.
On the same day, Toyota passed GM as the number one auto maker in the world.
How the mighty have fallen.
Ironically, last week, while Detroit was headed toward Lagosland, we had a number of meetings with some major broadcasters on the east coast.
Why, they asked, if this VJ thing is such a good idea, don’t the networks do it?
Well, it’s a valid question.
“We can accept that The BBC has done this. And German TV. And Dutch TV. And Japanese TV….. But why haven’t the American networks really embraced this.
One might ask the same about small cars or hybrids and the US automakers.
Once at the top of the heap, you often find that old established companies are often the last to take a risk They get fat. They get lazy. They lose their edge.
This year is the 100th anniversary of the Model T.
In those days, Ford was willing to take a risk. Henry Ford was the Steve Jobs of another era. Automobiles were the web. Risk was the name of the game. And Ford’s success was that he made a product that was cheap, simple, fast and easy to use.
With success came complacency. Just like the networks.
Why don’t the three networks adapt the VJ system?
Why didn’t Ford and GM and Chrysler adapt hybrids and electric cars?
If you’re looking for the future and the cutting edge in the automobile business, look to Europe or Asia.
If you’re looking for the future and the cutting edge in the television business…. guess what? Same answer.