From The New York Times:
NYT-August 12, 2008, 2:37 pm
CNN’s Strategy: Bureaus Out, Flexible Journalists In
By Brian Stelter
CNN announced Tuesday that it would “double its domestic news-gathering presence” by assigning journalists to 10 additional cities across the United States.
But the journalists will not work from news bureaus; instead, they will be stationed at local television affiliates and other office locations. Using inexpensive laptops and cameras, they will file stories for the Internet and report live on television. One “all-platform journalist” will be assigned to each city.
The strategy reflects the increasingly portable and flexible nature of television production. Expensive bureaus with camera crews and satellite uplinks are increasingly being downsized by TV news divisions, in favor of so-called “one man bands” that interview, write, record, edit and report live.
The additional cities are Columbus, Ohio; Denver; Houston; Las Vegas; Minneapolis; Orlando, Fla.; Philadelphia; Phoenix; Raleigh-Durham, N.C.; and Seattle.
CNN currently has 10 bureaus across the country, and will transfer employees from 4 bureaus — Atlanta, Chicago, Miami and San Francisco — to staff the new operations.
“We are harnessing technology that enables us to be anywhere and be live from anywhere,” Nancy Lane, the senior vice president for newsgathering for CNN/U.S., said. “It completely changes how we can report.”
Michael Rosenblum, the president of Rosenblum Associates, a consulting firm that helps convert TV networks to the one-man-band model, called it a “much more cost-effective way” of reporting.
“One person with one small camera puts networks on a cost footing that is competitive with newspapers,” he said.