What is it saying?
Andy Grove, former Chairman and co-founder of Intel said, ‘listen to the technology. The technology wil tell you what to do”
We are in an industry created by and dictated by technology. As the technology shifts, so does our industry. To fail to shift with the technology is to set a path to oblivion.
Grove’s partner in founding Intel was Gordon Moore. Moore is most famous for his observation of what has come to be called ‘Moore’s Law”. It states, in simple form, that the number of transistors that can be placed on an integrated circuit will double every 18 months. In effect the speed will double while the cost is halved. Every 18 months.
This ‘Law’ has proven true since Moore first published it Electronics Magazine on April 19, 1965, and seems likely to continue for at least another decade, if not more.
This doubling of speed while halving cost has had enormous, if not seminal impact on our own business. Computers were able to process words… then audio… then video. Editing went from half-million dollar CMX rooms to software that is almost free and yet incredibly powerful. Video, once having to be pushed through the air at almost incomprehensible cost is now transmissable to more than 2 billions homes over the web for free – opening broadcasting to anyone who wants to play.
When it comes to cameras, video cameras have become increasingly faster, better, cheaper and easier to use. This too has lowered if not destroyed the barrier to access for those who would like to make video content.
The lowering of the barriers to access to video production, compounded with the web’s capacity to carry video at no cost, has of course, provided a strong attraction for newspapers to incorporate video in their online product. The task of capturing and delivering that video has, quite often, fallen to those who were traditional photo journalists.
Now that blending of photography and video takes another step forward, much in keeping with the impact of Moore’s Law.
The Nikon Company, long known for its outstanding stills cameras, today releases D90.
This is a high-end still digital still camera that also captures video. Hi Def video.
And it allows the photog to use Nikon’s vast range of high-quality lenses, married to video.
12.3 megapixel, Hi Def video, 32 gigabyte SD cards, Nikon lenses – $1000
What this means is that anyone can now record for video a range of images from macro shots of insects at work for Discovery to extreme close-ups of sporting events for ESPN or wild animals for Nat Geo.
The audio still has a distance to go, but you can see what is coming.
Nikon has never been a serious player in the world of video before, but you can see where the technology is taking us. The separation between ‘stills’ and ‘video’ is being blown away. And as the difference between acquiring stills and video go away, so too will the differentiations between publishing video and stills go away. Soon online newspapers will not care. It is all the same.
And who will be out acquiring all that video?
The guy who has been carrying around Nikon on a strap for years.
Just push the button.