Marselis Parsons, News Director and Anchor for WCAX TV. Can we talk?
Labor Day in Vermont is tough.
Rather than fly back to NY, we spent the day at the Champlaign State Fair, just outside of Burlington,
Besides the rides, the fudge, the funnel cakes.. not to mention the world’s biggest horse ($1 to see it – I passed), the award winning sheep…. there was the booth from WCAX TV, the CBS affiliate in Burlington, Vt.
Now, to be fair, I have only watched WCAX online, and their website is pretty much a crowded and turgid as most other local news websites. But I did get a chance to pitch some rather novel concepts in newsgathering to ND Marselis Parsons (pictured above). He seemed to listen intently, but he didn’t say much. I would say he was, in fact, rather wooden.
I was trying to sell him on the VJ concept for his station.
What motivated me was watching his crew at work at the Fair.
Here’s a shot:
Here, reporter Jack Thurston gets a ‘man on the street’ soundbite about the fair.
Now, Jack graduated from Middlebury in in 2002. Middlebury is a very good school, so Jack is no dope.
Jack should also be about 27 years old now – young enough to carry his own small camera.
Jack also won an Edward R. Murrow award in 2007 for ‘Best news features’ for small stations in New England. Like I said, Jack is no dope.
Now Jack produced a very nice piece. A feature piece, to be sure, but aren’t we always saying that the VJ model works great for feature pieces? Here’s the story, and to be honest, quite nice for a small station in Vermont:
(they don’t have embed)
Come on Marselis. You’ve got 17 reporters on the payroll. You’ve got a talented staff.
I bet you don’t have 17 camera crews – or 17 edit suites. But you should….
Gimme a call.