Left the Leica home so I shot it with the mac
A mere 8 hours after landing in NY, we started a new Travel Channel Academy class in New York.
Yesterday, Pat Younge, President and GM for The Travel Channel addressed the group and told them that the industry was changing fast, and that the future, both for his channel and the business as a whole, was increasingly going to be resting in the hands of those who could produce content on their own and sell it.
Who am I to argue with Pat? He’s the President of the network.
Yesterday, the group got their introductory lecture (chop the carrots) and went off to shoot their first fledgling pieces. About a third had to go re-shoot. (we don’t call the screenings public praise, public humiliation for nothing).
This morning, Sue Norton, VP for Content at the channel addressed the group and explained what the chanel is looking for. Sue signs the checks for purchase and she is in charge of ‘short form programming’ for the web, and increasingly for cell phones, as they being to tie content to GPS. It’s a whole new world.
Wait, I’ll get a shot of Sue addressing the group… with the mac….
It ain’t so easy to shoot holding a laptop backwards over your head…
We have a very full schedule of TCA bootcamps through the rest of the year and we’re about to post the complete schedule for all of 2009. So if you’re thinking of doing this, sign up early. Spaces are indeed limited and going fast.