Pat Lafferty is an old marine.
He’s also Chief Creative Officer at The Travel Channel.
Pat Younge, President and GM for the Travel Channel has instructed that all 250 employees of the Channel take the 4-day TCA Bootcamp to learn to shoot and cut.
Lafferty came out of the world of advertising, and while he has worked in cable for some time, he had never touched a camera or an edit. He had never made a piece, either as shooter, editor or producer.
Until last week.
This is what he made after only 4 days.
It’s pretty impressive.
We are all video literate to a great degree. We have spent our lives watching TV and movies. We have an inherent understanding of the grammar. We know what we want it to look like.
The academy frees creative people, like the Chief Creative Officer, to put on screen what is in their heads.
And they can do it without cameramen, editors, producers. Those jobs are the remanant of an era that is rapidly drawing to a close.
And good thing.
Because those people are first, vastly overpaid.
And second, they are technicians. The pieces they are contracted to make are not their idea. They are the idea of someone else. Someone creative. So let’s empower the creative person instead.
It may be that the former technicians also have creative ideas. If so, more power to them. Create away.
Like the Chief Creative Officer did.
As we say on Rosh Hashanna – Mazel Tov.