It was an eye-opening education in the viral power of the ‘new media’
Yesterday, after a fairly long hiatus, I picked up on my blog.
I had been turning over a lot of ideas in my week of downtime, and spent a fair amout of time reading.
One book I have been captured by is Children of the Light, by Everett S. Allen, a fairly complete history of the New England whaling town of New Bedford, Mass The ‘light’ in this case is the light from whale oil lit lamps.
But yesterday, I posted about the execution of Charles I of England, and the subsequent restoration of the Monarchy as short dozen years later. It was the search for stability, something I think we all are starting to feel in the collapse of the newspaper industry.
Not more than two hours after I posted, I recieved a call from Frank Morano, who produces Curtis Sliwa on WABC talk radio. Could I come on Sliwa’s show and talk about the idea, “King of News”.
Well sure. Why not?
Coming on Sliwa’s show was simple. I didn’t have to go to a studio. All I had to do to participate was talk on my phone from home.
It was simple.
Then, shortly after I got off the phone with Sliwa’s show, the phone rang. It was a producer for a radio talk show in Boston. Could I do a show this afternoon? Why not?
When television came along it crushed radio. But radio responded. And it responded by becoming the first interactive medium. Radio call-in shows. They were fast and cheap and highly interactive. Something TV could not do without enormous cost. I mean, look how fast they can turn these ‘shows’ around, and look how easy it is to make them work technically.
All I have to do is answer the phone at home.
It makes me wonder if you could not do the same thing for TV talk shows. I mean, webcams are pretty good and so is online video transmission. (I video skype all the time). Instead of flying people to the studio, couldn’t you do TV call in shows, like talk radio (which has some pretty astonishing ratings and pretty astonishing low cost of production) with webcams?
Oprah? Are you reading this?