More than just pretty pictures
One of our clients is McGraw Hill.
Not just the TV stations, of which KGTV is one, but also the magazines. All of them.
Our task was to take the magazine into the world of online video by equipping their journalists with video cameras and teaching them to shoot and cut and publish in the burgeoning world of online video.
One of McGraw Hill’s magazines is Architectural Record.
This is a very high end magazine, with extreme interest in the quality of the images. It is, after all, about architecture.
This is no place for Youtube or bad quality shooting.
We have been working with them for about a year now, and they started to migrate their video online in a big way about 6 months ago.
Yesterday, the prestigious MIN award nominations were announced.
In the field of Online Video, Architectural Record was nominated, along with CNN, Entertainment Weekly video and Newsweek video.
We are just delighted, and very proud of Bryant Rousseau and his team at Architectural Record.
Working with small, hand held cameras and cutting of FCP, the in-house journalists at AR have proven that VJs can deliver award winning quality in one of the most demanding of fields.
TIFFANY BURNETT VJ FOR THE NY POST
Fourth from left
Tiffany Burnett, a graduate of the TCA bootcamp training, and a TJ on the first run of 5Takes has now started working for the New York Post as a Videojournalist.
You can see her coverage of yesterday’s USAir Hudson River ditching here.
Here’s another one.